Have you started thinking about your marketing plan for 2024? Did you have a plan for 2023?
We’re still in the early stages yet, but as our industry matures more and more businesses are understanding the importance of planning – especially when it comes to marketing. That’s why we’re reminding our members about this important step, and why now is the right time to start developing a coherent and realistic plan for success in 2024. Have you started thinking about your marketing plan for 2024? Did you have a plan for 2023?
What does a good marketing plan contain?
- Product and Service Overview – What does your company do, and what are the products and services you provide?
- Your Market Position – What is/are the specific market segments you serve? Who are your partners? Who are your competitors, what are they doing? Have you done a SWOT analysis (strengths, weaknesses, opportunities, threats)? This is key information to develop an effective plan.
- The Strategy – What is your value proposition? Why should a customer buy your product or service? How is your product or service sold? What are your key features and benefits? Who is your ideal customer? What is the pricing structure? How will that information be communicated to the market and what are your options? Who will sell it? Who will support it?
- The Budget – What are the financial considerations involved? What budget is needed to do everything you want to do? Are those funds available? Does it make sense to have different budget levels so that you can adjust your plan based on market conditions? What are your short and long-term goals?
This is a basic structure, and these are just some of the factors to consider when formulating your marketing plan. As for Leafwire: we’re excited to be a part of your 2024 strategy. Let us know if you’d like to meet and discuss your strategy for 2024. If it involves digital marketing (and it should), Leafwire has a lot to offer to help make your 2024 a smashing success!
Mike Ballard
Leafwire Media
mike@leafwire.com
www.LeafwireMedia.com
Image courtesy of: https://blog.oxfordcollegeofmarketing.com/wp-content/uploads/2012/11/marketing-planning.jpg
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