About Me
Irene is a data-driven Marketing Advisor with over 18 years of experience in building, developing and executing marketing strategies that align with business priorities and drive results. She is currently working at Premier Tech, a global leader in the horticulture and agriculture sector, where she supports the medicinal market segment.
In her role, she identifies B2C and B2B audiences, measures and reports on key marketing activities, and recommends process and technology improvements. She also manages budgets, marketing plan, creates content and programs, and launches online campaigns to generate leads and sales opportunities and product launch for the medicinal market. Irene is certified in inbound marketing, SQL, and Google AdWords, and has a strong analytical mind and a collaborative spirit. She speaks French, English, and Spanish fluently.
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