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By Angela Hochberger VP, Commercial Lines Global Team Leader – Cannabis

MJBizCon is more than just a cannabis convention—it's the heartbeat of the industry. With thousands of professionals gathering in Las Vegas, it’s a prime opportunity to build meaningful connections, spark collaborations, and elevate your brand. Whether you're a seasoned executive or a first-time attendee, here’s how to make the most of your networking experience.

🔍 Before You Go: Prepare with Purpose

1. Set Clear Intentions Know what success looks like for you. Are you seeking new clients? Exploring partnerships? Promoting a brand or event like Blunt Brunch? Define your goals to guide your approach.

2. Research & Prioritize Use the MJBizCon app or website to identify key exhibitors, speakers, and attendees. Focus on cannabis operators, ancillary service providers, and thought leaders relevant to your niche—like insurance, compliance, or advocacy.

3. Schedule Meetings Early Reach out via LinkedIn or email to set up coffee chats, booth visits, or happy hour meetups. A little planning goes a long way in a sea of thousands.

💬 On the Ground: Be Present & Proactive

1. Perfect Your Elevator Pitch Introduce yourself with clarity and confidence:

“Hi, I’m Angela Hochberger, VP and Team Leader in cannabis insurance. I help cannabis businesses protect their assets and grow with confidence.”

2. Attend Targeted Sessions & Mixers Choose panels and networking events that align with your goals—especially those focused on commercial lines, cannabis finance, or women in cannabis leadership.

3. Use Branded Materials Business cards, flyers, or even branded swag from your company or event can make you memorable. Don’t underestimate the power of a well-placed sticker or tote bag.

4. Ask Thoughtful Questions Spark meaningful conversations with questions like:

• “What’s been your biggest challenge in risk management?”
• “How are you navigating insurance in this evolving market?”

5. Stay Active on Social Media Post updates, tag people, and use hashtags like #MJBIZCON, to stay visible and engaged.

📩 After the Event: Follow Through

1. Send Personalized Follow-Ups Within a few days, reach out with a message that references your conversation. Keep it warm, professional, and action-oriented.

2. Connect on LinkedIn Include a short note like:

“Great meeting you at MJBizCon! I’d love to stay in touch and explore ways we can collaborate.”

3. Organize Your Contacts Add new connections to your CRM or a spreadsheet. Track who you met, what you discussed, and any next steps.

💡 Final Thought

MJBizCon is a whirlwind—but with the right strategy, it can be a game-changer. Be intentional, be authentic, and most importantly, be yourself. The cannabis industry thrives on relationships, and every handshake or hello could be the start of something big.

https://www.linkedin.com/pulse/successful-networking-angela-hochberger-cic-crm-argrc/