Vanguard Media Online & Leafwire Media Announce Strategic Partnership to Expand Cannabis Media & Marketing Impact
Seattle, WA - (April 11, 2025) - Vanguard Media Online, a long standing digital media platform elevating women and BIPOC voices in cannabis, is proud to announce a strategic partnership with Leafwire, the largest online B2B social network for cannabis professionals. This collaboration unites two powerhouses to drive innovation and visibility in the cannabis industry through joint efforts in data insights, media coverage, advertising, blogging, interviewing, and email campaigns.
At the heart of Vanguard Media Online is Tiffany Watkins, a 30+ year cannabis activist, speaker, and entrepreneur known widely in the industry as “Lady Canna.” Tiffany has long been a champion for equity and inclusion, creating platforms that ensure underrepresented voices are not just heard, but celebrated. Through her leadership, Vanguard Media Online has become a trusted space where women and BIPOC professionals in cannabis are uplifted, promoted, and supported through authentic storytelling, business spotlights, and accessible media opportunities.
“This partnership with Leafwire is an exciting evolution of our mission,” said Tiffany Watkins, Founder of Vanguard Media Online. “Together, we’re creating a powerful bridge between information and impact - helping brands, thought leaders, and changemakers connect with audiences that are hungry for innovation and authentic representation.”
The partnership will focus on the following collaborative initiatives:
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Original Content & Blogging: Industry blogs and editorial features that highlight news, trends, and voices often overlooked in traditional cannabis media.
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Data-Driven Media Campaigns: Strategically crafted advertising and content based on meaningful analytics and engagement metrics.
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Email Marketing & Distribution: Purpose-driven email campaigns reaching thousands of engaged cannabis professionals across North America.
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Interviews & Industry Spotlights: Cross-platform interviews with entrepreneurs, investors, activists, and rising stars in the cannabis space.
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Audience Expansion: Tapping into Leafwire’s expansive B2B network and Vanguard’s niche readership to increase visibility for brands, campaigns, and stories that matter.
“This collaboration aligns perfectly with Leafwire’s mission to empower the cannabis industry through connection and professional growth,” said Mike Ballard, Vice President of Sales at Leafwire. “We are honored to partner with Tiffany Watkins and Vanguard Media to enhance access to real stories, real data, and real opportunities.”
With shared values around business, advocacy, and data analysis, this partnership sets the stage for a bold new chapter in cannabis outreach,and media—one that reflects the diverse and dynamic community it serves.
About Vanguard Media Online
Founded by Tiffany Watkins, Vanguard Media Online is a digital publication and media platform focused on elevating women, BIPOC professionals, and underrepresented voices in the cannabis industry. Through authentic storytelling and media innovation, Vanguard is creating a space where all professionals can be seen, heard, and celebrated.
About Leafwire
Leafwire is the largest online B2B social networking platform dedicated to the cannabis industry. Known as “the LinkedIn of cannabis,” Leafwire connects professionals, brands, and investors to share opportunities, exchange ideas, and grow the cannabis economy responsibly.
For Press Inquiries:
Tiffany Watkins
Principal & Founder
tiffany@vanguardmediaonline.com
(916) 668-0322
Mike Ballard
VP Sales & Marketing
mike@leafwire.com
(720) 641-5919
Follow Us:
Vanguard Media Online – www.vanguardmediaonline.com
Leafwire – www.leafwire.com
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